The fact is, Apple products are built to last. I still have a MacBook that I purchased before the release of the first smartphone. And guess what? It's just as fast, graphics are great, still just as compatible, and it's as virus free as the day I bought it. Sure there have been many changes in the MacBook line. There have been many changes to laptops and notebooks. But the thing is, I've never needed to buy a new one. The same is true of the IPhone. I still have and use my Verizon IPhone 4. There is absolutely nothing wrong with it. It's small, no bugs, compatible, nice pics, works great. I've had this phone over five years. So why do Apple users upgrade? There are three simple reasons. One, you have damaged or broken your product. Sometimes it's just cheaper to replace than to repair. Two, you're completely happy with your product except for one or two features. Once those features have changed, you're willing to upgrade. Three, You're a lessor. Many people like to have the newest version of everything. By constantly upgrading your Apple product, you will always have a new product that you can sell before it's completely depreciated. Much like leasing cars. I am an Apple fan that falls under one and two. I had my IPhone 4 so long that if I broke it, it would make sense to simply replace it. Also, as a mother, I LOVED the Touch ID and the Cloud. Sure other phones have these features, but not before Apple.
We aren't throwing away money.
There's a reason new Android phones and PC products are released so frequently. The life expectancy of the product is shorter. Imagine what would happen if your Galaxy gave out completely before the new version was released. Imagine that the release of the new version took as long as the IPhone. How many times would you have to purchase the same phone before the new version came out? The fact is, this was a part of the marketing campaign. Companies must determine the approximate amount of time before consumers realize they have purchased the same product more than once and therefore have an inferior product, before they decided to switch brands? Many new IPhone fans have purchased more than one Android phone before the next one was released. After realizing just how much was spent they figured, they could have bought one IPhone that would have lasted the entire five years. The same is true of notebooks and laptops. They came with screens that flip and spin and an operating system that mimicked Apple's. But the products failed to perform and they did everything but keep viruses out. A product that isn't expected to last cannot be expensive. It also has to regularly come up with new gimmicks to keep consumers faithful, to distract from the fact that they have the inferior product. The old adage "You get what you pay for" is so true when it comes to Apple and non-Apple products.
We don't believe the hype.
In fact, there is no hype. When a new Apple product is set to release, there is always the leak, and then the actual release. Every IPhone user I've known has said that they learned of the new IPhone from a non-IPhone user. That is because a good competitor spies the competition. But think for a moment about Apple commercials. There is simply the product. In fact, sometimes, there isn't any dialogue or lyrics to the music. When you're selling a great product, you don't need all the buzz and fluff. Also, winners don't compare themselves to anyone else. If you're the best, why compare to the rest? And why would anyone want to switch from Apple to Android when they are releasing commercials that basically call us idiots that make poor decisions. "You're an idiot for buying that IPhone. Switch to Android." Yeah, that's not going to make me want to switch.
We don't want bigger screens, you do.
There were many surveys that determined the biggest reason non-IPhone users haven't switched was the screen. They loved, however, the quality, picture, function and security.Veteran IPhone users want privacy, hence the TouchID. We don't like others seeing what's on our screens. We don't like people in line seeing what type of credit card we have in our wallets. We don't like apps that use blanket permissions that allow regular monitoring of our phone content. So the IPhone 5s focused on those things. The reality is the IPhone 6 is not geared toward current IPhone users, It's intended for those holdouts who haven't taken the plunge yet. Veteran IPhone users, aren't complaining about the phones they already have.
The same is also true of the notebooks. Have you noticed how subtle the changes to a MacBook are? Have you noticed how every few years there's a new gimmick on the PC laptops? The reason is these features either fail to function or don't attract the masses in the first place. Apple hasn't really changed a thing. If it ain't broke, don't fix it. The greatest difference was the MacBook Air, which, surprise surprise, was thinner and smaller. It is still the top selling notebook. In fact, when schools order computers and tablets, they order Apple, not Android, not PC. The reasons, the reliability and the quality of the products.
In summary, Apple fans are people who want quality products that last long enough not to need a gimmicky upgrade every year to distract us. We aren't hipsters looking for the trendiest products. We are techies who seek out time tested technological advances. No matter how many You-Tube videos you make about us, we aren't switching.
No comments:
Post a Comment